GA4 for Non-Analysts: How to Set Up the Reports That Actually Improve Your Website
Most teams use GA4 to report pageviews. The teams that improve their sites use it to track decisions. Here's how to set up the reports that make that difference.
10+ years of experience in web development, SEO optimization, and digital transformation. I build intelligent products that think, adapt, and deliver—blending modern engineering, AI, and design to serve people, not just processes.
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With over 10 years of experience managing public-facing digital properties, web development, and content strategy, I combine technical expertise in web performance (HTML/CSS, WordPress) with strong leadership skills. From architecting high-traffic digital estates to managing $10k/month ad budgets, I deliver results that matter.

Have a project in mind? I'd love to hear about it. Drop me a line and let's discuss how I can help bring your vision to life.