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Practical insights on web governance, SEO strategy, accessibility compliance, and CMS operations for digital teams.

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StrategyFeatured

GA4 for Non-Analysts: How to Set Up the Reports That Actually Improve Your Website

Most teams use GA4 to report pageviews. The teams that improve their sites use it to track decisions. Here's how to set up the reports that make that difference.

Jan 6, 202613 min read
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Strategy9 min read

The Real Cost of Poor Web Governance (And How to Fix It)

Outdated pages, conflicting department info, accessibility complaints: poor web governance costs more than you think. Here's a 5-step framework to fix it.

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Accessibility12 min read

AODA Compliance Isn't Optional: A Plain-Language Guide for Municipal Websites

AODA web accessibility requirements explained in plain language, plus the 10 most common mistakes on municipal sites and how to fix them.

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Accessibility11 min read

Accessibility and plain-language checklist for city web teams

WCAG compliance gets you to the legal floor. Plain language gets residents through your front door. A practical checklist covering both for city web teams

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Strategy12 min read

How to Choose the Right CMS for Your Organization (And Why the Wrong One Will Cost You)

The wrong CMS doesn't announce itself on launch day. It costs you in staff time, workarounds, and technical debt. Here's how to evaluate your options before you commit.

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Strategy12 min read

Can Residents Actually Use Your City Website? A UX Walkthrough Framework for Mid-Sized Municipalities

A repeatable method for city web teams: pick 5 top resident tasks, define success criteria, run simple hallway tests, and log friction points before they become complaints.

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Strategy11 min read

Your CMS Is Only As Good As Your Workflow: Setting Up Content Operations That Scale

Roles, approval workflows, and content templates are what turn a CMS from a publishing free-for-all into a machine that produces consistent, on-brand content at scale.

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